The NFL prolonged its partnership with Jay-Z and RocNation to proceed working collectively on the Tremendous Bowl Halftime reveals.
In 2019 Jay-Z and RocNation introduced their partnership with the NFL to curate the Tremendous Bowl halftime present. For 5 years RocNation has booked the headlining acts and assisted with the NFL’s social justice program “Encourage Change”. This 12 months RocNation introduced Kendrick Lamar would headline the Tremendous Bowl LIX Halftime Present which despatched social media right into a frenzy. Sadly, customers have been puzzled why Lil Wayne wasn’t chosen regardless of Kendrick’s huge hit “Not Like Us“.
Later Weezy expressed his disappointment over not being chosen nonetheless NFL Commissioner Roger Goodell revealed he was happy with the choose.
In accordance with Bloomberg, Jay-Z and RocNation’s picks together with Dr. Dre, Rihanna, Weeknd, and Kendrick happy the NFL to the purpose of extending their settlement. Reportedly, the unique deal was $25M for 5 years however has been prolonged into the foreseeable future.
“It’s been a mutually optimistic relationship,” Goodell stated of the corporate and its chief government officer, Desiree Perez. “I’m undecided both of us actually spend a lot time speaking about contracts,” Goodell stated Tuesday on the NFL house owners assembly in Atlanta. “Jay is completely satisfied. Desiree Perez is completely satisfied. I’m completely satisfied, so we’re all good.”
Making a sports activities league completely satisfied is uncommon and it appears either side understand it and wish to proceed the euphoria for so long as potential. Tremendous Bowl LIX will invade New Orleans on Sunday, February 9, 2025, Santa Clara in 2026, Los Angeles in 2027, after which Atlanta in 2028.
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