An Amazon Warehousing Providers govt, Ruba Borno, has created an enormous ruckus by carrying a pendant that includes Israel, the West Financial institution, and Gaza with a Palestinian flag. The video of Ruba Borno’s necklace was posted on the Instagram deal with of Amazon Warehousing Providers. Following a major outcry, Amazon has deleted the video and plans to add a brand new one.
Ruba Borno holds the place of Vice President of Specialists and Companions at AWS—Amazon’s cloud providers for digital enterprises. She was selling the Amazon convention within the controversial video, which was scheduled to happen this fall in Las Vegas.
Borno has held this place since 2021, based on her LinkedIn profile. Beforehand, she served because the full-time Senior Vice President at Cisco for six and a half years. Earlier than her stint with Cisco, she labored with the Boston Consulting Group from 2008 to 2015. She additionally served as a Younger International Chief on the World Financial Discussion board and is at present a board member at Experian. She holds an M.Sc. in Electrical Engineering from the College of Michigan and accomplished her Ph.D. in 2008.
Netizens Name for a Boycott of Amazon Merchandise After Ruba Borno’s Necklace Controversy
The video that includes Ruba Borno’s necklace was shared on social media and shortly went viral for the mistaken causes. The pendant displayed the map of Israel, the West Financial institution, and Gaza in a means that negates the two-state answer to the issue and depicts a Palestinian nation composed of Israel, the West Financial institution, and Gaza. The video drew fierce criticism, and there have been even requires a boycott of Amazon merchandise.
Nonetheless, an Amazon spokesperson, quoted by Media Home New York Put up, stated, “The video shot was not meant to be a political assertion, however we’ve taken down the video and can repost a brand new one within the coming days.”
Amazon worker Alexander Trupanov is likely one of the 101 hostages nonetheless held captive in Gaza and was kidnapped from Kibbutz Nir Oz.
Quite a few X customers took to social media to precise their anger and disappointment. Many customers accused the Amazon govt of in search of the destruction of the Israeli state and establishing a Palestinian nation from the river to the ocean.
An X commenter, Alex Wilner, wrote, “Vile. That is unacceptable and warrants fast termination,” tagging Jeff Bezos, who’s not the CEO of the corporate he established however stays the corporate’s largest shareholder.
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